About Us

Electro Mart Ltd. (EML)is one of the largest Business houses in Bangladesh, having been continuing its business as an Importer, Manufacturer and Marketer of wide range of electronic home appliances like Air Conditioners, Refrigerators, LED, Color TVs, Washing Machines, Microwave Ovens, DVD players, Rice Cookers etc. earning an envious altitude of dependability and reliability throughout the country. EML is the sole distributor of No. 1 Chinese air conditioner GREE and the world famous KONKA brand Color Television, Refrigerators, Freezers & Electronic Home Appliances. Also Electro Mart introduced its own brand HAIKO to suffice the market requirements for Electronic Appliances & Air Conditioners.

 

In addition to these brands, EML also represents the Big Brands & Products like FORBES Water Purifier &Symphony Air Coolers from India; Honeywell Air Coolers & Electrical Accessories from UAE; DAIKIN HVAC Systems from Japan; and MIDEA Air Conditioners from China.

 

Within the rich history of existing in this market for over 40 years, EML is now celebrating the 15 years of their successful quest in representing KONKA and 14 years representation of GREE in Bangladesh – a wondrous story of creating a major shift in the overall sales and marketing scenario of the Electronics & HVAC Industry in Bangladesh, which also led the massive change in the C&E market in South-east Asia.EMLalways vows to stick with its principle of the best customer-oriented marketing services. The entire activities and decoration of each of the showrooms have been focused on this principle. To support the customers, service centers are located at different areas all over the country which provides customers with timely and efficient service solutions.

 

EML started its SKD assembly line under a separate enterprise, namely, Trade Int’l Marketing Ltd.for Refrigerator/Freezer, Air Conditioner, Television & Electric Ceiling Fan a few years back in order to facilitate more cost effective products and services for Bangladeshi Consumers as well as to create more job opportunities. Achieving a major success with this project in the past few years, TIMLhas taken the project to start a heavy industry of full range Consumer Electronics (CE) ManufacturingPlant for Refrigerator/Freezer, Air Conditioner and LED TV at the Sonargaon Industrial Area of Narayanganj District. TIML has already completed the land acquisition and development and also the primary design and layout of factory/plant has been completed including total assessment of equipment/plant. Now management is planning for the ordering process and fund allocation for the project. The enterprise is projected to launch its full commercial production by the second half of 2015 and when completed, this will be one of the largest heavy industry for CE products in Bangladesh facilitating at least 350 new jobs in the direct industry sector as well as creating opportunity for more than 1000 jobs for supporting roles in the relevant industry sector. Considering the fast socio-economic development in the country as well as the planned power sector development, a commendable growth is anticipated in the demand of CE products in Bangladesh, which is the core target segment of this project andTIML intends to go for the overseas market/export of these items after meeting the local demand.

 

As the continuous endeavor of development and expansion, EML has started its HVAC (Central Air Conditioning Solutions) campaign since 2005 and has become a major provider for the specialized and most sophisticated HVAC solutions in the country. Now, a major portion of HVAC developments are engineered and commissioned by EML using GREE HVAC solutions.

 

EML’s future plan and mission includes expansion and development of local production base for Electronics and Air Conditioners aiming to meet the growing demand in the local market as well as to enter the overseas market acquiring the network ranging from SAARC & south-east Asian countries as far as middle-east communities.

 

VISION

“To be recognized as the No. 1 Business House in the Electronics Industry of Bangladesh”

MISSION

“Provide standard product with added value, quality and services according to the expected customers’ needs and requirements and create optimum value for the Stakeholders of EML”.

Our Strengths

  • Strong Nation-wide distribution network for last 30 years for Electronics & Electrical products in Bangladesh with a combination of Own Outlets, Exclusive Channel Partners and Dealers.
  • Most professional and well planned logistics and warehousing facility throughout the country ensuring sophisticated and timely distribution of goods and services.
  • Professional & Skilled TEAM for appropriate merchandising & Sales Process.
  • Most advanced and well-equipped service facilities and technical support teams nation-wide to ensure the most user-friendly after-sales experience.
  • Strong financial eligibility to initiate new venture with appropriate economic scale within a short notice.
  • Excellent track records & success story in the local market.
  • Dynamic & well recognized entrepreneurship in the country.
  • International partnership.