For 25 years now, Forbes has gifted health and happiness. Ensuring that their products and services cater and bring joy to their customers. For Life.
Over 6000 employees. 941 service centres. A selling strategy that's a case study at Harvard. Numerous awards including the Most Trusted Brand award: Platinum Category by Reader's Digest, Asia's Most Admired Knowledge enterprise (MAKE) award and the Most Admired Consumer Durable Company by premier business publications. Not surprisingly, Eureka Forbes is India's leader in water purification systems, vacuum cleaners and air purifiers. Today, Eureka Forbes has not just spread health and happiness across 20 million customers but also its employees.
Eureka Forbes is the organization, which first introduced the concept of direct selling in India.
Nowadays, Eureka Forbes is the pioneer market leader in India in water purification systems (over 70% market share), vacuum cleaners (over 90% market share) and air purifiers. Today it is India's largest direct selling organization with a strong direct sales force of over 7,000 people.
Operating in over 100 Indian cities, Eureka Forbes has learnt a lot from this diverse cultures across the Indian sub-continent. Eureka Forbes is present in 450 smaller towns through franchised direct operations and has a 3,800 strong dealer network and more than 58 distributors in their strong institutional sales network.
In 2007, Eureka Forbes surpassed $ 200 Mio in sales for the first time.